The healthcare wearables market continues to grow, as consumers become more empowered by monitoring their own health.
The use of data in healthcare has been hailed as a solution for saving time and dollars and improving patient outcomes for a healthcare organization. However, many health systems have a hard time capturing and using data from patients that can make a real impact on their businesses.
Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must use social media as a marketing tool to engage with patients and turn them into loyal consumers.