Finding meaningful ways to connect with patients of diverse backgrounds is a struggle for health plans for various reasons. Language barriers, lack of education on healthcare, and ineffective communication efforts leave many minorities underserved.
Creativity key to more robust social media
Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must use social media as a marketing tool to engage with patients and turn them into loyal consumers.