The healthcare wearables market continues to grow, as consumers become more empowered by monitoring their own health.
Finding meaningful ways to connect with patients of diverse backgrounds is a struggle for health plans for various reasons. Language barriers, lack of education on healthcare, and ineffective communication efforts leave many minorities underserved.
The use of data in healthcare has been hailed as a solution for saving time and dollars and improving patient outcomes for a healthcare organization. However, many health systems have a hard time capturing and using data from patients that can make a real impact on their businesses.
Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must use social media as a marketing tool to engage with patients and turn them into loyal consumers.