Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must use social media as a marketing tool to engage with patients and turn them into loyal consumers.
http://issuu.com/donnam/docs/donnamedill?e=1377081/30103018 I had the pleasure of interviewing advertising media specialist Susan Conroy McLeod for Medill magazine for the Spring/Summer 2015 issue.
When it was reported that Maya Angelou died yesterday, instantly the Internet became a memorial of her words and photos of a life that spanned nearly nine decades. And all of those kind words were well deserved. Any writer worth her ink must pay homage to Maya Angelou, for her courage coupled with her literary… Continue reading This is not about Maya Angelou
There comes a time in every artist's life where she must decide: continue down a well-worn path of familiarity or toe the grasses of something new. And sometimes life's own plot twists make those decisions for you. Renee was here. Two years ago ReneeDion's soulful sound could be heard on on music blogs across the… Continue reading ReneeDion illuminates new sound, new life on Moonlight
This is the final installment of my 4 Fears series. I hope you have adopted some new habits that help you organize your creative lives. My age has affected me in a lot of ways in my career. When I worked in Columbus, I was always the youngest and least experienced people at my job.… Continue reading 4 Fears Stopping Your Passion: ‘I’m Too Old’
I used to be a night owl. There was something romantic about late nights under the glow of a laptop, while I poured my heart all over the screen. Even with works that weren't so emotional, it always felt better to begin my writing and creative thinking after midnight. When I was in graduate school,… Continue reading 4 Fears Stopping Your Passion: “I Don’t Have Time”
In the first post of this series, we talked about how a lack of focus can stop you from discovering your inherent creative abilities, and how using those abilities can change your community. Today, the 4 Fears series continues discussing money. There has been many times in my career where I had big ideas, but… Continue reading 4 Fears Stopping Your Passion: ‘I Don’t Have Any Money’