Creativity key to more robust social media

Published October 2015

Health plans never had to think too much about branding and reaching out to consumers before the Affordable Care Act. Now, as consumers play a more active role in health plan selection, plans must use social media as a marketing tool to engage with patients and turn them into loyal consumers.

A 2012 study on social media in healthcare from the PricewaterhouseCoopers Health Research Institute found that although 45% of patients say that social media affects their decision to seek a physician or hospital, many healthcare organizations haven’t been able to turn social media presence into practice.

The same survey found that more than 80% of 18 to 24 year olds are willing to share health information and dialogue with professionals via social media. And, one-third of all respondents say if social media conversations led to better health outcomes, they wouldn’t mind these dialogues being monitored.

Read full article here.

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